Scope: Led the redesign of the alumni magazine for America’s only girls K-12 Quaker school, a project of Lincoln’s advancement team. Convened a group of advisors, including the head of school and board chair, to craft a concept and content strategy for a fresh, modern magazine that is readable and engaging, and reflects the school’s unique value, culture, identity, and diversity. Wrote a summary report of findings, formed the creative team, and oversaw production of the first issue, including writing all content.

Services: Assessment and Strategy; Brand Expression; Communications Planning; Creative Direction; Stakeholder Engagement; Writing Services including an extensive plan and the first issue of the magazine.