LEGACY HEALTH

Executing Complex Change

Scope: Led and executed on high-profile communications and change management projects for the largest hospital system in Portland, Oregon. Work included communications planning for the launch of a new business software platform; progress on a $2.2 million grant to address workforce burnout; the roll-out of a controversial compensation redesign; and announcing the unprecedented sale of Legacy’s laboratory business.

Services: Assessment and Strategy; Brand Strategy and Expression; Crisis Communications and Change Management; Communications Planning; Writing Services including websites and intranet pages, executive communications, and a press release.

“Wendy delivered on every project, collecting fans and friends at every stop along the way. No matter how big, fast-moving, or difficult the challenge, Wendy showed up every day with a unique blend of optimism, energy, empathy, passion, and truth-telling.”

—Ryan Frank, Strategic Communications Director