HOPE FOUNDATION FOR CANCER RESEARCH

Sharing a Generation of Hope

Scope: Helped a four-star charity tell the story of its 30 years of impact on cancer research. Working with foundation staff and board leaders, wrote a fundraising and communications plan to celebrate the foundation’s milestone anniversary and raise $300,000. Conducted extensive, in-depth interviews for audio storytelling as well as a long-form narrative of Hope’s history and impact. This history, with original and archival photos, was turned into a magazine-style prited piece used for fundraising and stewardship.

Services: Assessment and Strategy; Brand Strategy and Expression; Communications and Fundraising Planning; Research and Stakeholder Engagement; Writing Services including a 3,000-word history of the foundation and its impact.


“Wendy devised an exciting and actionable plan, and a thorough and beautiful narrative history that is getting rave reviews. Having proof of our impact is priceless. Wendy really helped us shine.”

—Morgan Cox, Director of Communications and Fundraising